More than 80% of women consider jeans to be an essential item of clothing in their wardrobe. However, around 50% have never found a pair that fits them perfectly.
We wanted to make visible this reality of so many women by encouraging conversation on social media about what the perfect fit is and how to find it. With this community united in the search for the perfect fit, the movement was born: It's the fit, not the brand.
We stripped our brand of labels to focus on what really matters:
The fit and the feeling of wearing jeans that have been thought out in detail for your body.
Without distractions and brand gimmicks, we proved that when you find your perfect fit, nothing else matters. The result was shown at recent Canada and US, fashion week expo's.
THE PERFECT FIT
That instant happiness you feel when you’ve finally found something that really fits you, that corresponds to who you are and that adapts to your body and your personality. This is what you’re going to feel when you wear our jeans, because they were made with you in mind. Our perfect fit is much more than the way the jeans are designed to create an effect on your body... it’s what you feel and how you feel, it’s what you want to be and how you want to be.
It’s the perfect fit.
Because in jeans, just like in life…
the fit must be perfect.
CONFIDENCE
Each one of our fits is designed keeping in mind the confidence it will bring you when you wear it.
We pay attention to detail, because we know that each little detail will make all the difference. There are dozens and dozens of sketches, prototypes, fittings and adjustments until we get to the perfect fit, the one that will enhance everything about you.
PERSONALITY
And not just because of the way they're designed and sewn, but also because of the finish, to suit you, your personality, your attitude, how you express yourself.
Each pair of jeans is unique, just like you. Find your perfect fit
Find the perfect fit jeans your customers will love exclusively #sourcefindcanada.com
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